Foster

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I ask entrepreneurs and enterprise innovators, "What problem are you solving"​ and then I help them design and run experiments to prove the problem, test the solution, or grow. Lean Startup is my favorite tool, but I have many to help them minimize waste, reduce risk, go faster, and ultimately succeed faster. Sometimes I bribe founders to do their first 5 REAL ethnographic discovery interviews. I work or have worked with Google, the Department of Health and Human Services, The Build Institute in Detroit, Bunker Labs, 150 Startups (Alberta), KauffmanLabs, TechPeaks, Bizdom, Numa Paris, StartupIstanbul, Startup Chile, TurkishWIN, FastForward Ramallah, AOL, ESPN, NewsCorp, AMEX and others who don't want their competition to know just how valuable it can be to run the types of experiments I teach.

This Author Stack sits at the intersection of craft and commerce, helping writers build sustainable, thriving businesses.